Selçuk Yaşar, born on 17 January 1925, completed his secondary and high school education in Istanbul French Saint Joseph High School and then graduated from Izmir Commercial Sciences Academy in 1948.He is the founder and Honorary Chairman of the Yaşar Holding. Yaşar Holding is made up of more than 21 companies and 2 foundations, and employs approximately 7500 people.Yaşar, who got into business life first in his father's shop, founded the first paint factory of Turkey in 1954. In the following years he invested in many industrial sectors that he had pioneered.

Selçuk Yaşar has been the Honorary Consul General of Denmark for many years.

Selçuk Yaşar, the pioneer and founder of industry based on agriculture in Turkey, prepared several important projects to improve dairy and livestock breeding and put them into practice.

He greatly contributed to cultural, social and sports activities. He is the founder of The Education and Culture Foundation of Yaşar. During his tenure, The Education and Culture Foundation of Yaşar has given full scholarships to many talented, hardworking but poor students studying at high schools and universities.

Selçuk Yaşar has given financial and moral support to many educational institutions and he established the first private theater building in a village. He has had many buildings built in Izmir such as Selçuk Yaşar Alaybey Primary School in Karşıyaka, Durmuş Yaşar Primary School in Bayraklı, and Alaçatı High School in Alaçatı.

Selçuk Yaşar ran the newspaper "Ege Ekspres", "Ege", and the magazine "Devir" and he is also one of the founders of Ege TV.

Apart from his industrialist identity, he is also a thinker. He has various published works and articles in the press. 10 of his books and 28 message booklets have been published.

He is the Honorary Committee Chairman of SETBIR, ESIAD and KSK Sports Club. He is one of the founders of TUSIAD and ESIAD. He has founded the Sports and Education Foundation of Selçuk Yaşar and Yaşar University.